Ssangyong Motors, part of the Mahindra group, sold 13,010 units in March, including 3,941 cars that were exported.
According to the company, global sales surged by 23% from the previous month and 1.1% from the same month last year thanks to sales uptrend of Tivoli and Tivoli Air (Export name: XLV), which has led the company's domestic sales growth in South Korea along with Tivoli since its launch in early March.
Ssangyong's domestic sales recorded 9,069 units, up 29.9% from the previous month and 17.5% from the same month last year helped by robust sales of Tivoli brand models that jumped by 69.7% compared to March 2015 and its other main SUVs.
Ssangyong's exports in March soared by 9.7% over the previous month thanks to Tivoli Air exports to the European markets, while its year-on-year exports dropped by 23.5% due to reduced demands in the emerging markets.
Since the exports of Tivoli brand models increased by 37.1% compared to the same month last year, the company expects improvement in overseas market soon, especially once Tivoli Air starts to be exported.
Ssangyong introduced Tivoli Air for the first time at Geneva Motor Show in March, and has been carrying out aggressive marketing activities before its global sales from May including participation in regional motor shows.
Source : BS Motoring