Tata Motors, which showcased its future range of passenger vehicles at the Auto Expo 2016, promises to introduce new products every year.
The product line-up at the expo features the new sporty compact sedan (project code named Kite 5), the production ready, lifestyle SUV- Hexa in automatic and manual variants, compact SUV – Nexon and the personalised editions of the new passenger vehicles from Tata Motors.
The new hatchback has been showcased publicly for the first time at the Auto Expo 2016. While it carries the Zica label for the duration of the event, the new name will be announced after a few weeks, ensuring all necessary consumer/ branding and regulatory aspects are addressed, and the launch will take place thereafter.
Tata Motors has partnered with Jayem Automotives for developing performance and special vehicles. The partnership will bring alive the next level of personalisation with performance enhancement kits as well as design modifications. At the Auto Expo, the first product from this partnership, a sporty hatchback, is on display.
According to Mayank Pareek, president, passenger vehicle business unit, Tata Motors, the company is focused on bringing to its consumers the most exciting and dynamic, youthful, high-performance vehicles that should be segment-defining in style and features.
“The new range of Tata Motors vehicles showcased here at the Auto Expo will offer our customer a more robust choice and at the same time, redefine our passenger vehicles for the modern customer looking for stylish technology in the cars of their choice.”
Taking customer experience to the next level, the Tata Motors Smart Hub has displayed the #madeofgreat pavilion which will host a special ‘Fantastico Arena,” designed to provide a fun and exciting customer experience with various engaging activities.
These include an interactive design experience of customising the new stylish Zica, and using a visualiser and interactive zones to know more about the new Revotron and Revotorq engines. There will be an immersive sound experience powered by the Harman infotainment system for visitors interested in car acoustics and a dynamic virtual driving experience of the Zica.
Besides the interactive zones, Tata Motors has lined-up a series of games for Lionel Messi fans to virtually engage with him at the Expo and win exclusive #madeofgreat merchandise.
The Tata Motors Smart Hub also has interactive product pods for personalised customer engagement. Once registered at the hub, all visitors will get a Zica virtual drive gear with smart code which will enhance the engagement levels. In addition, visitors can also explore the entire hall through a virtual walkthrough of the hub.
Source : BS Motoring