Chairman of Coffee Board G V Krishnakumar has asked consumers to increase the consumption of coffee. Inaugurating a coffee seminar here, he called on planters to sell coffee directly to avoid middlemen and fetch more prices and to augment the quality of coffee from the perspective of enhancing exports.
There is demand for quality coffee in the international market and a considerable increase in the domestic market as well, he said.
He also said the big industrialists, neglecting coffee, have begun to evince interest.
Former Coffee Board vice-chairperson Thara Aiyamma said the much-awaited coffee package was on the anvil and was likely to be released soon.