'Value creators sense market needs ahead of time'

Value creators change market dynamics and use people initiatives, technologies, processes and redefine value to deliver value over long periods of time.

These are the lessons to 'Beyond Creating Value' said S Ramadorai, CEO and MD of Tata Consultancy Services (TCS), in his valedictory speech at the Madras Management Association's annual convention in the city on Saturday.

Only few organisations stand out in consistently creating shareholder value year-on-year. The companies which changed the market dynamics include Dell, Nokia, Charles Schwab, South West Airlines and GE.

Ramadorai added TCS to the list stating that it has gone from technology focus to IT for business excellence. The other common attributes of value creators are that they sense market needs ahead of time, deliver with great speed and change the market through disruptive customisation.

He quoted Anjan Toakar's 'Competing Values' model to highlight that delivering value at the organisational level can be divided into four quadrants-collaborate by doing things togther, create by doing things first, compete by doing things first and control by doing things right.

Ramadorai remarked that the IT industry needs to move from managing change by reacting to it and manging change by reacting to it, to managing change by changing the rules of the game by leading it.