The top 40 advertising agencies of the country employ some 9,000 people. A year from now, they are not likely to have more than 8,000 on their rolls. Downsizing is staring the Rs 8,000 crore industry in its face. While many of these 1,000 people will be handed out the pink slips, others who leave on their own will not be replaced.
But quiz any agency on downsizing and it will tell you that it