| Digital Cinema: It involves a combination of three phases: digital production or post-production, digital delivery and digital projection for enhanced movie-viewing experience to audiences. Around 10 per cent of about 12,000 movie theatres have turned digital with digital projectors and servers to run digital prints. |
| Ancillary revenues earned by film producers: Estimated to increase by 20 per cent a year by selling their digital rights to mobile companies and satellite rights to TV broadcasters and distributors (cable firms and DTH players). |
| Mobile ADS: are currently text-based and appear along with search results delivered to mobile devices, and they contain either a link to a mobile website or a phone number which users can click on to generate a call. Eg. Google has started testing mobile ads for advertisers in India. |
| Mobile for money transfer: The Indian government has displayed positive inclination towards reviewing banking regulations that currently disallow cash for exchange for another unit such as airtime. This could help in reducing the problem of low penetration of bank branches in rural areas. |
| Enterprise applications: Operators such as Bharti, Hutch, etc. have launched mobile-based applications such as blackberry, data access, order management and goods tracking while on the move. |
| Mobile VAS: The industry (excluding SMS) is thriving on ring-tones and ringback-tones which are the primary revenue drivers. Voice-based and text-based information services are also significant. Mobile music and mobile gaming market is small but expected to grow faster than other services. |
| IPTV: is expected to pose a significant challenge to established cable and DTH players with its 'Triple play' promise of high-speed Internet, TV (video-on-demand or regular broadcasts) and telephone service over a single broadband connection. Player: MTNL. Bharti and Reliance are expected to follow soon. |
| Mobile TV: Works by receiving a digital TV broadcast signal optimized for mobile devices in much the same way as TVs do at home. Nokia has tied up with DD to conduct a pilot test using digital video broadcaster-handheld (DVB-H) technology for rollout of services. Others are expected to follow suit. |
| Mobile operators and movie hall chains: Have started tying up for purchase and payment of movie tickets through mobile. Eg. Airtel's tie-up with PVR Cinemas. |
| Mobile movie award: Equipment vendor Nokia has tied up with a film training institute and announced a mobile film award aimed at promoting a new mobile model that will judge entries for short movies produced using the particular handset model. |
Top Section
Explore Business Standard