100 TV channels to hit airwaves: Study

The new channels are a result of a sharp rise in ad-spends.

Aided by a strong growth in ad-spend, no less than 100 new television channels are likely to be launched over the next three years, JP Morgan has said in a report called 'Indian Media Industry'.

A large number of these channels will cover niche areas like infotainment and cater to specific regions across the country.

With the advent of distribution systems like direct-to-home (DTH), a large number of premium channels will also make their way to India.

In the last few months itself, at least five companies, including NDTV Ltd, TV18 and Jagran TV, have announced plans to launch channels across various categories including news and entertainment. They also have plans to launch regional channels.

At present, about 180 to 200-odd Indian channels are aired in the country. There are another 200 foreign channels that can be accessed from India.

The new channels are a result of a sharp rise in ad-spends, especially in the electronic media.

Clutter in the skies

TV channels to garner over 50% of total advertisement spend from the current 47%

The entertainment industry to grow at 15% for the next three years

DTH and broadband set to take 25-30% market share

Hindi movies to get 40% of revenues from international markets