Interestingly, two of the news channels belong to the big media houses in the south -Eenadu TV and Sun Network. The third channel, TV9, is being promoted by Srini Raju of i-Labs.
The last one, in fact, has received Rs 15 crore funding support from i-Labs Associated Fund and Chennai -based Unify Wealth Management. All the three channels together are estimated to be investing over Rs 25 crore in beaming news and current affirs based content.
Media moghul Ramoji Rao has decided to go in for a 24- hour exclusive news channel in Telugu in the name of ETV2, after his successful entertainment channel ETV, which is now into its eighth year.
ETV2 will start beaming its news and news-based programmes from December 10. The new channel will have hourly news bulletins. In addition to them, programmes on agriculture, education, science, culture, health etc will be telecast to cater to different segments of the viewers.
The Srini Raju-funded TV9 is being promoted by Associated Broadcasting Company, which is founded by V Ravi Prakash, the ex-news in-charge at Teja TV.
