The Advertising Agencies Association of India (AAAI) has given in to the long-standing demands of creative and media agencies to allow them to become full-fledged independent members.
The decision was taken at the association’s general body meeting held on June 26 where the board members of AAAI decided unanimously to go ahead with several changes in the old rules and regulations of the association. Going forward, the AAAI will now be able to admit all three categories of agencies as full-fledged Independent members.
AAAI President Madhukar Kamath said: “As the apex industry body, the AAAI will now not just be truly representative but will also emerge as a stronger association, fully equipped to serve its member agencies better. What is paramount is the protection of the interests of all the three types of agencies.”
With the proposed changes, the interface with various media bodies — like the Indian Broadcasting Foundation (IBF) and the Indian Newspaper Society (INS), just two of the key players — will be strengthened.