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Abb Goes Off The Beaten Track, Plans Mass Market Products

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BUSINESS STANDARD
Last Updated : Jan 28 2013 | 12:26 AM IST

Asea Brown Boveri Ltd (ABB), better known for industrial projects and turnkey solutions, is all set to make a splash with mass market products like low-voltage switches, fuses, circuit breakers and wiring accessories. These products will be sold under the ABB brand and will compete with upmarket brands like Crabtree.

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