Accenture launches integrated digital capability

New platform to help clients drive growth through digital transformation

Global management consulting, technology services firm Accenture has launched Accenture Digital, a new growth platform that integrates the company’s digital assets, software and services across digital marketing, mobility and analytics to help clients tap the power of digital to drive growth and create new sources of value.

According to a press release issued by the company, Accenture Digital will provide clients with a comprehensive portfolio of business and technology services, from developing digital strategies to implementing digital technologies and running digital processes on behalf of clients. Through the combination of Accenture’s analytics, mobility and digital marketing capabilities, Accenture Digital will help clients leverage connected and mobile devices, extract insights from data using analytics, and enrich customer experiences and interactions.

“Digital has fundamentally changed the way our clients operate – from how they interact with customers, citizens and suppliers, to how they manage their employees,” said Pierre Nanterme, Accenture’s chairman and CEO. “To achieve long-term success, every business must become digitally enabled. We have invested significantly in Accenture Interactive, analytics and mobility, and we are now launching an integrated, end-to-end digital capability to help our clients compete in this fast-changing business environment.”  

The release claims that Accenture Digital brings together 23,000 professionals and will leverage the breadth and scale of Accenture’s cloud, systems integration and enterprise application capabilities to help clients integrate digital into all facets of their organisations and transform their businesses.