Your advertising agency could soon be your marketing consultant. With business taking a beating in 2001, agencies like FCB Ulka, Ogilvy & Mather (O&M), Percept IMC and Euro RSCG are selling themselves as 360-degree communications solutions providers and strategic marketing consultants.
FCB Ulka, for instance, has brought its global intellectual proprietary tool, Chess Team, into the country. Chess Team is a competitor-centric tool that helps a client pre-empt a competitor