Leading manufacturer and distributor of edible oils, Adani Wilmar Ltd has announced its foray into domestic branded rice with the launch of 'Pilaf Gold' basmati rice. The premium 'Pilaf Gold' basmati rice will be available pan India with an assortment of full grain, Tibar and Dubar basmati rice.
A joint venture between Ahmedabad-based Adani Group and The Wilmar International Limited of Singapore, Adani Wilmar Limited is already successfully established in export business of basmati rice for past two years and is now venturing into domestic market. With the pan India launch, Pilaf Gold Basmati rice will be available in the leading outlets across country in the consumer packs of 10 Kg and 25 Kg. Talking about the launch, Amit Takkar, associate vice president, head - rice division, Adani Wilmar Limited said, "For the first time in India we are launching a complete range of premium basmati rice and are hopeful that we will penetrate rapidly simultaneously breaking the competitive barriers. Consumers will be able to choose from a wide assortment of rice such as Pusa basmati, 1121 basmati and Sharbati with all variant like full grain, Tibar, and Dubar, among others."