The Aditya Birla Group and SBI Card, today announced a partnership to offer co-branded credit cards to all customers of the Aditya Birla Group companies.
This was announced by Aditya Birla Group's Chief Executive, Financial Services, Ajay Srinivasan, and SBI Card's CEO, Diwakar Gupta, a press release issued here stated.
The Aditya Birla Group-SBI co-branded credit cards will be available to over 28-million customers of Aditya Birla Group companies -- Aditya Birla Retail, Aditya Birla Financial Services Group (which includes Birla Sun Life Insurance and Birla Sun Life Mutual Funds), IDEA and Madura Garments.
The initiative will be led by the financial services arm of the Aditya Birla Group –- Aditya Birla Financial Services, the release said.
"The Aditya Birla Group already has a strong presence in the financial services business, as a significant player in the non-bank space. And we are committed to meet all the felt and unfelt financial needs of our target customer. Today, we take yet another step in that direction, with the signing of a MoU with SBI Card, to offer a co-branded credit card to the customers of the Aditya Birla Group," Srinivasan said.
"We are pleased to partner with the Aditya Birla Group... Bringing new products that offer greater value to our customers has been an ongoing endeavor for us at SBI Card," Gupta said.
The card will be made available across more than 2000 retail outlets of Aditya Birla Group companies.