Anil Ambani-promoted Adlabs Films today said it is looking at tapping the $400-million market for digital content restoration through its new media BPO venture and is planning to foray into North America and Europe among others.
"With new platforms like mobiles, online and HD, the demand for content restoration has picked up... Major portion of the demand is coming from North America, Europe, the Middle East and South East Asia," Adlabs Films Chief Executive Officer Anil Arjun told PTI.
The 300-employee BPO division, which became operational four months ago and will add another 900 employees this year, is looking at major opportunities in North America and Europe.
Digital content restoration refers to digitisation of analogue content and archiving.
A majority of the projects for the company would come from these overseas markets, he added.
Arjun, however, declined to comment on the investments planned or revenue targets.
Adlabs Films has already bagged a 1,000 film restoration project from the National Film Archive of India (NFAI) and is in discussion with major studios for similar projects, he said.
The BPO, set up in Mumbai, would provide an array of services like restoration, encoding, trans-coding, compression authoring, format and standard conversion as well as archiving of content, Arjun said.