 "Advertising is the most popular tool to reach customers: Survey")
MARKETING MIX
Advertising is the most favoured tool to best reach customers, according to a majority of respondents to a nationwide survey conducted by experiential marketing agency NeoNiche. TV ads continue to dominate spends on advertising and promotions, added the survey which took responses of marketing professionals from across 11 verticals.
Source: NeoNiche Marketing Survey 2017. (All figures in %)
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