They said that the "Gold Power" scheme had been specially designed for people who were short of cash to launch new businesses or needed some money for their personal expenses. |
Under Gold Power, they could get finance up to Rs 50 lakh against their personal gold stock or even family jewellery on which, they could get loan in just 5-10 minutes with all formalities and this instant loaning process made the company stand apart from other competitors in Non-Banking Finance Company segment. |
Besides, the gold against which the loan was issued was also fully insured by the company against all risks. |