| Moreover, their taste is not only limited to readymade furniture. They also want their favourite tag, 'imported', on the furniture. |
| Organised players like the Birlas through Zuari brand name, Durian, Tangent and Ramboo are offering packages for their customers and easy payment options. |
| Readymade furniture vendors offer a wide range of designs to choose from, quick delivery and after-sales services. Readymade and imported furniture vendors are either company outlets or franchisees along with other retailers. |
| Durian, Reflection and the latest entrant Tangent are some of the outlets, which exclusively deal in imported furniture. Six-year-old Durian has three outlets in Gujarat and over 40 across the nation. Zuari is a brand of the K K Birla Group. |
| "A decent bedroom package of furniture made of tested ply and boards cost between Rs 40,000 and Rs 60,000. It would be costlier if one gets the same quality work done through a carpenter. We also offer one-year warranty on the furniture we sell of Zuari and after one year, if some problem crops up, we are ready to help the customers," said a distributor selling Zuari brand furniture in Gujarat. |
| Buying a similar package from Durian will cost a few more thousands, but it has been targeting a niche market segment. |
| Tangent is just one-and-half years young and opened its second franchisee in Gujarat and seventh in India last month. |
| "We buy materials in bulk and manufacture in bulk. That is economical and avoids the wastage. So finally customer gets benefited," said Hitesh Patel of Jai Ambe Furniture. |
| He said readymade furniture is 20 to 30 per cent cheaper than the custom-made one. There is no much price difference between imported and local furniture. |
| "The readymade furniture industry has witnessed over 15 per cent growth in the last five years," said Bharat Pandya, partner of Reflection Planet Furniture. |
| Pinnacle Saporiti, Koncept and Sauder are some of the popular imported brands. |
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