 "Air India offers Rs 100 fare in five-day sale")
Tickets will be sold only through Air India website from August 27-31 and for travel during August 27-September 30.
"Air India will be observing August 27 as Air India Day, the day erstwhile Indian Airlines and Air India were amalgamated into one airline. This is the first time that the airline will be celebrating the Air India Day,'' the airline said in a statement today.
Airlines carry out discounts to push up forward bookings as typically domestic flights are 30% full a month before the travel date. Also August-September are lean seasons for air travel. Usually airlines discount tickets 30-60 days from booking date and price them higher on closer to booking date. The sales also enable airlines to generate cash. However under this offer low priced tickets will be available on booking date as well..
"SpiceJet has been carrying out sale every week. Jet Airways did a sale around Independence Day and it looks like Air India is responding with its own offer. Fuel surcharge is high on long routes and discount offered by Air India could work out around 30% of total fare'' an industry expert said.