Bharti Airtel Direct to Home (DTH) service, Airtel digital TV, added nearly 1.5 million customers across India in first seven months of the current financial year. Majority of the customers were added during October.
“The industry added 5.5-6 million DTH customers during the April-October 2009 period. We started our operation last year, and added 1.5 million customers during the period,” said Director & CEO, Bharti Telemedia Ltd, Ajai Puri, addressing the media in Chandigarh.
He added that there was huge potential for DTH service in India and maintained that 10 million subscribers would be added by various DTH players in India this fiscal year. “The overall DTH subscriber base is about 20 million in India, whereas there are 60-70 million households with cable connection. Further 240 million households in India have a TV set, so one can well visualise the potential,” he added.
Meanwhile, in order to further expand its footprint in Punjab, Haryana, Himachal Pradesh and Jammu & Kashmir, Bharti Airtel today announced its aggressive plans for its Direct to Home (DTH) service-Airtel digital TV. It launched a free connection offer and easy recharge service for its DTH customers on these four states. The free connection offer will give customers the advantage of zero installation and activation cost with 12 months subscription to ultra pack at Rs 4,350. The easy recharge service will offer DTH customers the convenience of recharging electronically through a mobile phone with any denomination that suits their needs.