 "Airtel to redesign online recharge & payments interface")
The company will integrate all mobile wallets on its Web site and other digital platforms like MyAirtel app, and customers will have these wallets as payment options along with other modes such as credit card, debit card and net banking, the company said in a statement.
Currently, Airtel customers can make online recharges for their pre-paid mobile and DTH accounts through a host of mobile wallets or digital platforms. This has resulted in a fragmented customer experience and also an increase in customer complaints relating to online recharges.
Customers will be able to recharge their pre-paid mobile, DTH accounts and pay post-paid, broadband bills through a unified online interface on the Airtel website and MyAirtel app with the convenience of making payments via the mode of their choice.
Ajai Puri, Director - Market Operations, Bharti Airtel (India & South Asia), said: "At Airtel, the customer is at the core of everything we do. Based on customer feedback and in order to deliver a more consistent digital experience, we have decided to refresh our online recharge interface and bring all payment platforms under a single umbrella."
Airtel has been investing ahead of the curve to consistently improve experience at customer touch points - both physical and online. It has revamped and rolled out company owned company operated Airtel stores across the country as a one stop shop for all customer requirements. Till date, about 550 such stores in multiple formats have been opened across the country and these stores are supplemented by over 2400 franchisee retail stores across India.