Akai Energy India Limited, the energy arm of Akai, expects to corner a 7 per cent share of the Rs 1800 crore market for batteries in the country. Akai launched energy products in Gujarat on February 1.
"We are expecting a business of Rs.125 crore from the batteries segment. Looking ahead, Akai energy products soon to be launched in India are the compact flourescent lamps (CFLs), which has current a market size of Rs 1200 crore, LED torches that have a Rs 300 crore market size and lanterns," said SL Narayanan, country head, Akai Energy India.
Elaborating on Akai's strategies, Shamsuddin Palakal, executive director, Akai regional office - Dubai, said, "India is among the fastest growing market for energy products in the world. We at Akai believe that this is a great time to expose the Indian consumer to high quality energy products."
Akai batteries are known worldwide for the wide range of products and have one of the highest numbers of stock keeping units (SKUs) among battery brands. Akai batteries will be sold through multi-brand retail outlets and channel partners. The company has already signed on 1,200 channel partners across nine states including Gujarat in the country during their first phase of the launch.
In order to produce the eco-friendly batteries, Akai uses NIMH (Nickel Metal Hydrate) technology and does not include Mercury or Cadmium, unlike the regular NICD (Nickel Cadmium) in rechargeable and ready-to-use batteries. Akai Batteries are particularly suited for high drain equipments like digital camera, I-pod, walkman, remote, toys, to name a few. In India, Akai Energy entered the market with an initial array of more than 33 different designs.
The batteries available now include Zinc Chloride, Alkaline, Rechargeable and Ready-to-use batteries. These batteries will suit both Akai products as well as other electronic appliances. To complement the range of batteries, Akai also launched battery chargers. The range of chargers includes the 'Refresher Technology Chargers' meant for professional photographers and cameramen.