| In the first phase Rs 270 crore will be invested in the AlphaOne Mega Project. |
| The destination centre, spread over 25 acres on GT Road, will be the largest city centre development encompassing retail, entertainment, luxury hotel and stand-alone boutiques. |
| The Ananda group of hotels with its 200-room luxury boutique hotel under the brand name 'Ista' would alone entail an investment of over Rs 100 crore. |
| Alpha G:Corp has signed-up a joint venture with landowners in Punjab to conceptualise, design and develop the project. |
| With the construction work to start in August 2006 the first phase would be operational by March 2008 according to company officials Designed with a large, open atrium, the mega-project would comprise of shopping mall, super-market, restaurants, recreational facilities, multiplex and space for cultural activities of global standards. |
| S K Sayal, CEO, Alpha G:Corp, said with the easing of Indo-Pak relations there has been a boom for the real estate market in Amritsar. |
| "Developers are anticipating the borders opening and for the customer-base to increase which would include visitors from across the border up to Lahore," he said while adding that the SEZ planned by the state through private-public partnership is also a large motivating factor. |
| Addressing the need of parking facility the developers have ensured that over 1000 cars parking would be available where shoppers can park on the surface car-park and travel on the travellater into the super-market. |
| "This is only one of the innovations as this unique mall model will also entail commodity-specific areas clearly earmarked for different industries and retail segments," said Sayal. |
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