Amara Raja Group, Hyderabad-based diversified conglomerate today unveiled a new identity on the occasion of its silver jubilee celebrations. Marking the occasion, the group chairman, Ramachandra N Galla announced setting up of Amara Raja Digital World City (ARDWC) and shared the group’s vision to achieve $25 billion revenue by 2025 and continue to create non-migratory jobs.
The new logo of Amara Raja is a symphony of diverse elements coming together and moving forward in perfect harmony. According to the group, the five colours symbolise the five elements of creation as well as the five core values of the Amara Raja Group and the way in which its diverse entities orchestrate themselves as a symphony in perfect harmony. These five colours come together as a swirling mass to form a dynamic circle of unparalleled energy. This new form of energy is a reflection of Amara Raja, an emblem of everything that defines - ‘The Amara Raja Way’ - says the company.
Launching the new identity of the group, Galla said, “25 years ago Amara Raja Group started its journey with a vision of inclusive and sustainable growth in delivering world class products. The group has grown from one company to 7 companies with a turnover of Rs 2,500 cr, employing over 7,000 people across the country with 12 manufacturing units spread over 4 manufacturing complexes providing non migratory jobs.”
“The journey witnessed the Amara Raja Group act as an agent of change bringing about transformation in communities and markets that it operates in and the way in which it has built its work culture. Over 85% of our employees at manufacturing units who came in as untrained rural hands are now part of world-class workforce,” he added.
Marking the occasion, Jayadev Galla, MD, Amara Raja Batteries said, “The shape and form of the new identity represents a generational change as we transform from a set of individual companies into a diversified group. The identity also symbolizes the group’s five core values through nature’s five elements and articulated through its five colours. The baseline-‘Gotta be a Better Way’ reflects our attitude of constantly looking for better ways to do things.”
ARDWC will be one of India’s largest integrated electronics manufacturing parks. ARDWC, spread over 500 acres, is expected to create over 20,000 jobs. In this large infrastructure project, Amara Raja group will also be one of the anchor organisations. This project will fuel Amara Raja Group’s aim to achieve $2 billion revenue by 2015.