Amazon eyes Tier-II and Tier-III cities with prime membership at Rs 129

In an initiative to expand its base in Tier-II and Tier-III cities, Amazon India has launched a new monthly plan in its membership programme Prime. Priced at Rs 129 per month, the monthly plan offers the same benefits as the annual plan, which includes unlimited free and fast delivery, Prime Video content, music streaming on Amazon Prime Music and Prime Exclusive deals, with the additional flexibility of paying for membership monthly. Customers preferring to pay annually can continue to sign up for the annual plan for Rs 999 per year.
 
"Customers are used to paying for a lot of services on a monthly basis - be it their rent, electricity and mobile bills and we want to offer this same convenience for Prime," said Akshay Sahi, Director & Head of Prime, Amazon India.