Amazon Tatkal to help SMBs sell products online

It is a specially designed studio-on-wheels, offering launch services such as registration, imaging and cataloguing , and basic seller training mechanisms

Amazon Tatkal, a unique initiative of global online marketplace Amazon.in, would help small and medium businesses (SMBs) get online and sell on the platform in less than 60 minutes.

Amazon Tatkal is a specially designed studio-on-wheels, offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training mechanisms. It will enable thousands of interested sellers to start selling on Amazon.in in real time and experience the benefits of launching an online business.

It will be stationed in Bhubaneswar from May 23 to 26. Amazon Tatkal would engage with thousands of entrepreneurs, artisans, manufacturers and sellers and help them sell online on the spot. Bhubaneswar-based sellers will now be able to sell local offerings like apparel, home furnishing, handicrafts through Amazon.in within 60 minutes.

Gopal Pillai, director & general manager (seller services), Amazon India, said, "Our conversations with hundreds of SMBs reveal that there is a high level of interest among them to get online and start selling, but they are unable to overcome perception barriers of the process being time consuming, tedious and complex. As a result, many interested sellers tend to put off on-boarding tasks. As always, we worked backwards from seller needs and conceptualized Amazon Tatkal. We believe this initiative will help sellers to overcome these constraints, get them on board, and start selling on the Amazon platform with speed and ease."

Amazon Tatkal would visit seller-dense pockets across multiple cities in the country and engage with local businesses over the next several months. Specially trained company representatives will educate sellers on the benefits of selling online, introduce them to the specialised seller services offered by Amazon.in including innovations like Easy Ship, Fulfillment by Amazon as well as Global Selling and launch interested sellers on the Amazon platform, helping them with on-the-spot imaging and cataloging tasks.

"We are very excited to see the high level of interest and enthusiasm from sellers to get online and benefit from the digital economy. A number of sellers on Amazon.in witnessed a growth of 25 per cent year-on-year last year. We believe that initiatives like Amazon Tatkal will help thousands of SMEs in the country to experience the ease and convenience of selling on the Amazon.in marketplace in a matter of 60 minutes", Gopal added.

Since its launch in June 2013, Amazon.in has been working extensively to launch services that meet different business requirements of sellers and help them grow their business profitably online. Over the past two and a half years, Amazon.in has introduced the most comprehensive suite of offerings for sellers to sell online in India.