As the time draws closer to the expiry of exclusivity agreement between RCOM and MTN for negotiations, one newspaper after another in Britain and the US is commenting on the eruption of a battle between the two richest brothers in the world.
The controversy over the possible deal started with Mukesh Ambani-led Reliance Industries asserting its Right of First Refusal over the younger brother's company with legal notices to RCOM and MTN in the midst of negotiation for a deal that could create a $70 billion entity.
While UK's 'The Independent' termed it like one of famed novelist Jeffrey Archer's potboilers, a Financial Times columnist said the spat could make a "passable B movie."
Almost all of them felt it is all about one-oneupmanship between the two.
As 'The Independent' put things in a future perspective, "The next installment in the Ambani saga will show whether the rivalry between the two continues to drive both to still greater achievements