Quick service restaurant (QSR) players like Mcdonalds are all set to see a new competitor as Amul, owned and marketed by Rs 10,000 crore strong Gujarat Co-operative Milk Marketing Federation (GCMMF), is entering this segment by launching its first two quick service restaurants at Ahmedabad and Bangalore Thursday, October 6.
“We are launching quick service restaurants at Ahmedabad and Bangalore tomorrow,” said a senior official of GCMMF.
Unlike its existing retail outlets which retail the entire range of Amul products under one roof, the new cafes will offer consumers recipes such as pizzas, burgers, sandwiches, dosa, pavbhaji, sundaes and milk shakes apart from the milk products that Amul manufactures.
Spread over an area of 1,000-1,050 sq.ft areas at Drive- In road in Ahmedabad and Indiranagar in Bangalore, the Amul restaurants will be run on franchisee basis.
“As part of its strategy to strengthen its presence in this segment, Amul plans to roll out total 10 such quick service restaurants across India by March 2012,” said a senior official of Amul, which is Asia’s largest dairy brand.
“GCMMF plans to roll out 10 such cafes in Maharashtra, Karnataka,Tamil Nadu. We are working on our pan-India network expansion plan, and would decide on the plan of action within the next two months," R S Sodhi, managing director, GCMMF had informed Business Standard earlier.
It may be mentioned here that Amul already enjoys a strong retailing network for marketing entire range of Amul products. The retailing business contributed around Rs 406 crore to its total turnover during the 2010-11 fiscal. The retailing business grew by 37 per cent year-on-year in previous fiscal.
Amul has a strong network of 6,000 retail outlets and it has plans to reach a milestone of 10,000 outlets.