Amway India, a multi-level marketing company with products in personal care, home care, cosmetics, nutrition and wellness categories, aims to increase its sales by 25 per cent in the financial year ending March 2009.
The company is banking on the nutrition segment to increase its sales to Rs 1,000 crore by the year-end from Rs 800 crore a year earlier, William Pinckney, chief operating officer and managing director of Amway India, told reporters here today. Amway today announced its foray into the ‘energy’ segment with ‘XL Energy Drink’ and ‘XL Energy Bar.’
The company plans to launch two new products each in the cosmetics and products segment by next year. “We are entering the untapped energy market because the timing is just right for it. Research has indicated that there has been a shift from ‘fun’ drinks to ‘functional’ drinks,” Amway Marketing Manager (Nutrition and Wellness) Deepali Shukla told reporters here.
It is looking at sales of Rs 25 crore from the energy drink segment and Rs 15 crore from energy bars in the first year.
The drink was launched three weeks ago while the bar will hit the shelves on October 3. Amway also plans to expand the number of its offices to 175 by 2012 from 120 offices now and boost sales to Rs 2,500 crore in the next two years.
The marketing company is also open to acquisitions if it helps in rolling out new product categories, improving technology and developing expertise, Pinckney said.