Anil Ambani: Thing Bigger, Think BetterOur Web Bureau / Mumbai May 27, 2006Anil Ambani's Reliance ADA Group formally unveiled its new logo and corporate identity this evening. The move marks the visual separation of turf between him and brother Mukesh Ambani. The Reliance empire was carved out into two parts following a bitter corporate battle between the two siblings, that culminated last year.Mr Ambani used the opportunity to rally employees of the Group around what he called a special moment in the life of Reliance. In a speech that was webcast to group employees at 5 pm on Saturday evening, he went on to say the new identity reflected a belief and commitment "to shape a better future, creat a higher quality of life and give wings to a million dreams and aspirations." The new symbol, he said was "a embodiment of hope, optimism and success". The new colours, blue and red, he said, conveyed values of integrity, confidence, energy and passion. Ambani dwelt on the typeface in the new logo, saying it was a combination "Of upper and lower case characters, representing our essential openness and accessibility."Mr Ambani said his group's businesses spanned "the entire landscape of emerging human aspirations". Using words somewhat similar to those used by his father and founder Dhrubhai Ambani, Mr Ambani said the goal was not to just "Build a great enterprise for the stakeholders but to give millions of young Indians the means to fulfill their dreams, the power to shape their own destiny." The Group's businesses spanned the entire landscape of emerging human aspirations he said, mentioning communications, energy, entertainment, financial services and infrastructure, he said. Ambani concluded with an extract from a Dhirubhai Ambani mantra saying, "Think Bigger ! Think Better !"Ambani also said Reliance ADA was the third largest Indian Group on all major financial parameters, with a market capitalisation of Rs 100,000 crore and group assets of Rs 31,500 crore. he added that his group had 50 million customers (telecom and power distribution included) and over 8 million shareholders.Following is the text of the speech. Anil Ambani, chairman of Reliance
