| It is not been even an year since the revamped Pond's skin care range was introduced (May 2006), that the company is going for another global revamp. |
| India will be one among the first few countries where the new Age Miracles range is being launched. The market for anti-ageing products is pegged at about Rs 40 crore, still a small portion of the Rs 1800 crore skincare market. |
| However, this segment has been growing at between 35 and 40 per cent for the last two years. |
| Ashok Venkatramani, vice-president, skincare, HLL said that depending upon the response to these ranges, the company would launch more products from the Unilever range. |
| He added that while globally Pond's was an overall skincare brand, in India it would continue to focus solely on facecare. Last year, the company had also rolled out a range of Pond's International face wash. |
| "Internationally and in India, Pond's is positioned at par with a premium brand, though the pricing is a notch below in India, making the brand far more accessible," said Venkatramani. |
| The Rs 500-crore brand which till last year was present predominantly in the cold creams and talcs segment has shown a consistent growth all these years, he said. |
| The new range is targeted at women over 35, and in addition to advertising, the product will largely be promoted at the point of purchase. |
| When launching the international skincare range last year, the company had set up skin analysers at outlets where the product was being retailed. |
| This range is being imported at present and will be launched in 1000 outlets across the country. |
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