Anushka Sharma and Virat Kohli invest in vegan meat start-up Blue Tribe

The company's products contain pea, soybean, lentils, grains, and other vegetarian ingredients that mechanically extract proteins, vitamins, and other nutrients

Blue Tribe, a homegrown plant-based meat company, has raised an undisclosed sum from wife-husband duo Bollywood actress Anushka Sharma and cricketer Virat Kohli.

The company’s products are made with pea, soybean, lentils, grains, and other vegetarian ingredients that mechanically extract proteins, vitamins, and other nutrients. 

Anushka Sharma said, "Virat and I have always been animal lovers. It's been years since we decided to adopt a meat-free lifestyle. The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. We hope that more people would like to understand the need for it and thus, help the planet and the life in it.”

Virat Kohli said "At the end of the day, I'm a foodie too. I want to enjoy the kind of food I love without leaving a huge carbon footprint. I know a lot of people feel the same way. This is why I believe, if we can have a lower dependence on meat, without short changing our taste buds, there is potential for a planet-changing impact. This is where Blue Tribe is proving to be a gamechanger, striking a perfect balance between food that's really tasty AND good for the planet."

Blue Tribe was co-founded by Sandeep Singh and Nikki Arora Singh in 2019 to offer an alternative for meat in the food supply chain of India. The core team involves the founders, Dr. Navneet Singh Deora, PhD, Chief Technology Officer; Nirvaan Thacker, Consultant Chef; and Sohil Wazir, Chief Commercial Officer.

Sandeep Singh, co-founder of Blue Tribe, said, "The real problem our environment faces today is that everyone thinks its protection is someone else's problem. Nonetheless, our products aim at non-vegetarian eaters who want to switch to healthier, environment-friendly products without compromising the taste of their favorite dishes."

"Our food experts and scientists have been successful in identifying what gives meat its unique taste and texture, and so our products will taste, look, feel and cook exactly like meat," he added.