 "Apollo Tyres launches new sets of products, says boost for TBR segment")
Apollo Tyres has launched new products Apollo EnduRace RD HD, Apollo EnduMile LHD and Apollo EnduComfort CA. The products were unveiled in the presence of the company's countrywide large fleet operators, business partners, power lifter and wrestler 'The Great Khali', and winner of Ironman title and fitness enthusiast Milind Soman, in Chennai on Wednesday evening.
Satish Sharma, president, Asia Pacific, Middle East and Africa, Apollo Tyres Ltd, said, "This product introduction is part of our overall strategy to dominate the truck-bus radial (TBR) category in India. Despite being a late entrant into the TBR category, our technologically superior products, with a 360 degree service back-up, have helped us in achieving the leadership position very quickly in this segment. Our TBR journey is getting a booster dose with the improving road infrastructure across the country, which would take the radialisation levels to 65 per cent and above in the commercial vehicle segment in the next 4-5 years."
He added that the products are designed and developed at the company's Global R&D Centre in Chennai and that this new range of TBRs was tested in target markets across the country.
Apollo EnduMile LHD is a long-haul drive-tyre, which is suitable for high speed operations. The Company claims that it provides over 20 per cent superior mileage than its predecessor.
Apollo EnduRace RD HD is a regional-drive tyre with ACTO (Apollo Cord Tension Optimised). The casing is reinforced with 25 per cent higher strength in the belt & body ply, said the company.
Apollo EnduComfort CA, an all-wheel pattern tyre, is specially designed for luxury coaches. The optimised contact pressure and balanced rubber mass distribution with new-age compound provides excellent handling (comfort) and mileage. The special tread design reduces in-cabin noise too, said the company.