Archies Ltd ties up with UK's Fizzy MoonBS Reporter / New Delhi May 7, 2008Archies Ltd today announced its exclusive licensing agreement with UK's leading brand Paper Island to market and distribute its flagship brand Fizzy Moon in India. The move aims to strengthen Archies' share in the industry in India, of which it already occupies over 60 per cent market share. Archies will market and distribute the Fizzy Moon brand through its stores across India.
