Arrow targets 25% growth this fiscal

Sales touch Rs 60 crore in 2003-04

Arrow, the 150-year-old leading premium men's wear brand, has announced that sales had grown 15 per cent to touch Rs 60 crore for the financial year 2003-04. It is targeting a growth of 25 per cent during the current financial year.

Disclosing this at a press conference here today, Janak Dave, business head of Arrow, said Arrow had witnessed a growth of 12-15 per cent in sales of its premium range since its entry into India in 1993.

Andhra Pradesh had been contributing 10 per cent of the total sales and Hyderabad was the fourth top sales marketplace for the company after Mumbai, Delhi and Chennai, he said. Exports account for 10 per cent of the total sales.

Dave was here for the inauguration of a new Arrow showroom at Park Lane here. He said the company had embarked on expansion of its outlets in the country. Last year, it launched new concept exclusive retail stores.

Garments will be displayed with individual spacing with European styled interiors. Already there are six outlets across the cities and six more will be opened this year. All retail outlets are to be upgraded to the new format in due course of time. Arrow has a network of 64 exclusive outlets across the country. It is also present in 30 retail chains and over 200 multi brand outlets.

Dave said Arrow was at present promoting four ranges "� America's Classic, America's Premium, America's Sport and America's Urban. The company during its 10 years of operations in India had evolved into a wardrobe collection and not merely a shirt company, he said.

The premium segment garments are unstainable, wrinkle-free and made of 100 per cent Two Ply Cotton. They come in international designs, two tone fabrics and stylish collars. Classic garments also made 100 per cent cotton are formal wear, while Urban category meets needs for social wear. Sportswear offers a series of khakis, indigos and peach fabrics.

The range includes shirts, trousers, knits and jackets.