Adding another international brand to its kitty, Arvind Lifestyle Brands Ltd. in partnership with France’s Lagardère Active Group launched ELLE Fashionwear for women in India on Wednesday.
The alliance also marks a license agreement between Arvind Lifestyle Brands and ELLE – one of the world's largest selling fashion magazine owned by the France-based Lagardère Group.
As part of the alliance, Arvind Lifestyle Brands Ltd. also announced opening of exclusive ELLE boutiques in Delhi, Bangalore and Chandigarh, wherein ELLE will offer a wide variety of stylish apparels, shoes and bags which are definitely à la mode and desirable.
"Haute couture and premium western wear are finding a keen audience in the Indian market. People here are now not only eager to indulge in premium fashion but also seek an array of choices of the same. It is an interesting phase for international fashion brands in India and ELLE being a prominent name will add to our repertoire of powerful apparel brands." said J Suresh, MD and CEO of Arvind Brands and Retail about the alliance.
Further, as part of their expansion, ELLE plans to open around 14 stores in and around Delhi NCR and six stores in Bangalore taking the total count to 20 stores in a span of 12 months.
Talking about the alliance, Fabrice A. Plaquevent, CEO, Lagardère Active Enterprises said, "India's contribution towards fashion and increasing fashion consumption is noteworthy. It is our privilege that we have found an alliance with Arvind Lifestyle Brands Ltd, one of the established and renowned apparel companies in India. I am hopeful that our alliance will be mutually benefiting and our voyage to bring authentic French Fashion to India a notable success."
Meanwhile, Arvind Lifestyle Brand Ltd. also markets other international labels such as Arrow, Izod, Gant, US Polo. It also operates value retail chain Megamart that has 225 outlets.