The Mumbai-based Asia Motor Works (AMW) is planning to capture 10 per cent share in high-end truck market category which is dominated by Tata Motors and Ashok Leyland. |
In the heavy commercial vehicle (HCV) segment of 25 tonne to 49 tonne, AMW is the only player offering 49 tonnage truck. |
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"We are offering a 49 tonnage truck at a price which is nearly half to that of a Volvo truck of the same capacity. Our trucks are available at Rs 22 lakh compared with Rs 30 lakh offered by our other nearest competitor, MAN," says Bhuwalka, Managing Director and CEO of AMW. |
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The company builds customised vehicles for applications in the steel, cement and oil industry. |
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Bhuwalka said the company would up the production capacity in line with demand of the industry for customised 49 tonne vehicles. |
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The market for high-end trucks in India is growing at 30 per cent per annum and has Tata Motors, Ashok Leyland, MAN-Force, Volvo, DaimlerChrysler, International Trucks-Mahindra as leading players. |
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Another latest entrant to this segment will be Scania from Sweden which has tied up with Larsen and Tubro for launching its HCV's in the country. |
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Currently, the total market size of the such vehicles is estimated to be 175,000 units where Tata Motors holds close to 70 per cent of the market share in the 25 tonne and 30 tonne category. |
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Bhuwalka further said, "The 49 tonne category is yet unexplored by any domestic manufacturer. We intend to capitalise on this gap and make available a range of trucks designed specifically for customers." |
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AMW, which was launched two years ago, operates through its plant based in Bhuj which has a capacity to manufacture 10,000 units per annum. |
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The company so far has invested Rs 500 crore in the plant. |
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AMW is also expanding its service network from one every 400 km at present to one every 200 km in the next one year. |
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The company aims to up its total number of service centres to 150 by the end of next financial year. |
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Most of these service centres will come up on the Golden Quadrilateral and the East-West Corridor. |
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