Audi AG buyers must wait an average of three to four months for cars like the $52,700 A6 sedan as the company runs factories at full steam in an effort to keep pace with record demand, sales chief Peter Schwarzenbauer said.
“If sales continue to grow like this, it’ll be difficult to say how long it could take to reduce waiting times,” Schwarzenbauer said yesterday in a phone interview from Audi’s headquarters in Ingolstadt, Germany. “We’re working at full capacity at our plants and may add extra shifts on Saturdays.”
Buyers of Audi’s full-size A6, which is coming out in a new version starting in March, and the compact A3 have especially long waits due to the models’ popularity, spokeswoman Esther Bahne said. Customers generally receive their cars within eight to 10 weeks of their order during periods with more normal levels of demand, she said.
Bayerische Motoren Werke AG, Daimler AG’s Mercedes-Benz division and Volkswagen AG’s Audi, Germany’s three biggest luxury-auto makers, all reported record sales for January, with the VW unit besting its two larger rivals in deliveries for the month. The manufacturers are adding or expanding plants this year to satisfy growing demand from China, the US and Germany.
Volkswagen’s preferred shares were the best performers in Germany’s benchmark DAX index last year, surging 86 per cent and outpacing BMW’s 85 per cent rally. VW added as much as 0.5 per cent to ¤123.50 today and was trading at ¤123.15 as of 9.22 am in Frankfurt. BMW stock added 0.5 per cent to ¤61.87 and Daimler rose 0.6 per cent to ¤55.59.
Customers at BMW, the world’s biggest luxury-car maker, must wait as many as three months for most models and as long as six months for the overhauled X3 sport-utility vehicle, said Birgit Hiller, a spokeswoman for the Munich-based company.
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Mercedes-Benz
Waiting times at Mercedes-Benz, which ranks second to BMW in global sales, are at close to the pre-recession levels of 2007, with most vehicles ordered now scheduled for delivery at the beginning of the second quarter, said Verena Mueller, a spokeswoman at the Stuttgart, Germany-based manufacturer.
“Among the three carmakers, Audi seems to be in the most tense situation,” said Thierry Huon, a Paris-based analyst at Exane BNP Paribas with an “outperform” recommendation on Volkswagen stock and an “underperform” on BMW. “If you’re forced to deliver two months after your competitors, you never know what your customers will do.”
The A3 is priced starting at ¤20,950 ($28,700), while the A6 costs a minimum ¤38,500, according to the ADAC German auto association’s 2010 yearbook. BMW’s X3 starts at ¤45,960.
Timely supplies
Audi is working with suppliers to ensure a timely stream of components as the industry struggles to keep up with the recovery in demand, Schwarzenbauer said. The company expects to achieve “double-digit” vehicle-sales growth in China and the US this year and aims to grow in a stagnant European market, he said, adding that industrywide global sales will probably increase by 5 per cent to 62 million vehicles.