Aviva Life Insurance, today appointed Rishi Piparaiya as Director – Marketing & Bancassurance. He joined Aviva Life Insurance in 2009 as Director Bancassurance and Business Partnerships will now take on additional responsibilities for the Marketing function.
In his new role, Piparaiya will be responsible for Aviva's marketing strategy including Brand Marketing, Communications, Channel marketing, Aviva's Digital and Online strategy, Analytics and Product propositions of the company.
Prior to Aviva, Piparaiya worked at Citibank, where he headed the insurance business and the product & marketing groups for all Citi India liabilities products. He was also responsible for establishing Citi India as one of the top 5 bancassurers in the country.
Piparaiya holds an MBA degree from Cornell University, New York and undergraduate specialisation in Economics and Electrical Engineering from the University of Rochester, New York.