Ayurvet eyes Rs 8 crore from herbal formulations

Ayurvet Limited, formerly Dabur Ayurvet Limited, is eyeing a turnover of Rs 8 crore from herbal formulations made exclusively for aquaculture by the end of the current fiscal, according to S S Hussain, manager (aqua division), Ayurvet. The company has fixed a target of Rs 15 crore for its aqua products during 2006-07.

In 2004-05, the company's turnover touched Rs 2.5 crore in the same segment. Ayurvet, which has been producing herbal formulations for cattle, poultry, piggery etc, began active marketing of aqua products in 2004.

Hussain told Business Standard that India's east and west coasts had emerged as the thrust areas in the firm's aqua products marketing operations. East coast, covering Kerala, Tamil Nadu, Andhra Pradesh, Orissa and West Bengal, had scored over the west coast by contributing to 90 per cent of the Ayurvet aqua business.

"Farmers in the east coast states are men of great initiative and enterprising, and have more resources than their counterparts in the west coast," he added.

Ayurvet's business in Andhra Pradesh is expected to touch Rs 6 crore (75 per cent of business) this fiscal.

The firm sees Nellore, Ongole and Bhimavaram as potential markets.

In tie-up with Gold Coin Company of Thailand, the firm has been marketing its shrimp feed brand 'Gold Coin' in India with the twin objective of helping farmers derive the best productivity, along with cost-ratio benefit.

"The shrimp feed forms 75 per cent of our business while the remaining is from healthcare products," he said.