Bajaj Auto has launched its new Boxer 150 motorcycle, with an engine capacity of 150-cc, in the Egyptian market.
The Boxer 150 is equipped with ExhausTec technology, which is environmentally friendly and fuel-efficient, the company said in a statement.
The new motorbike has a customised design and technology, in accordance with the requirements of the Egyptian market, which made it safe, distinct, stable on the road, solid and reliable in the toughest conditions of movement and travel, it said.
Bajaj also organised a Bajaj Marathon in front of the pyramids, in which 15 Boxer 150 bikers will tour the governorates of Egypt over 13 days, travelling 2,500 km to showcase the strength and quality of the new motorcycle.
Dharmesh Banerjee, Director of Planning and Marketing for Bajaj Auto, India, said: "The launch of the new motorcycle, Boxer 150, in the Egyptian market is intended to serve the middle class and low-income people and help them accomplish purposes of trade, professional and small projects that will improve their living conditions."
Banerjee said that bikes currently have a lot of problems in Egypt such as vibration, engine overheating and loud engine noise and are hence, very unreliable.
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"For a whole year, we have been doing some extensive field research only to find out that the people in Egypt are aspiring for a better motorcycle, but having no alternative to the currently sold Chinese bikes. Hence, to fulfill this rising need, we thought of making a 'No Problem' bike: Boxer 150," he said.
Bajaj vehicles are assembled and marketed by Ghabbour Auto, the leading company in the automotive industry in Egypt, which has a wide network of branches and dealers across Egypt.