 "Bank of Baroda appoints P V Sindhu and K Srikanth as brand ambassadors")
Public sector bank Bank of Baroda, has signed a principal sponsorship contract with badminton Olympians P V Sindhu and K Srikanth. The three year deal with the two players was agreed in principle before they represented and made India proud on the International stage at the Rio 2016 Olympics.
In 2005, the bank had appointed right hand batsman Rahul Dravid as its brand ambassador, though that contract has long since expired.
Bank of Baroda, executive director, Mayank Mehta said, "Both PV Sindhu and K Srikanth today are household names because of their glorious achievements. The bank is very excited to have both of them on board & looks forward to a strong bonding and fruitful association in the years to come."
Sindhu said, "I was always keen to be associated with a brand which would complement my persona. I am humbled and proud of being associated with an institution whose legacy is more than a century old."
K Srikanth said, "I understand the importance of getting a sponsorship from a brand at this early stage of my career. It fills me with new zeal, spirit and energy to keep up my performance and to build popularity for Badminton. Bank of Baroda's noble support for young budding sportsmen will improve the country's track record in the field of sports in the global arena."
Banks and sports personalities have had a longstanding relationship in terms of brand endorsements. A month back, team India test captain Virat Kohli signed on as the brand ambassador of Punjab National Bank, while Master Blaster Sachin Tendulkar has endorsed the Royal Bank of Scotland in the past. In 2014, Canara Bank appointed Shikhar Dhawan as its brand ambassador.