Bates 141, a leading advertising agency from the WPP Group has bagged the creative mandate for Global Schools of Management Studies following a multi-agency pitch.
Global Schools of Management Studies, a new initiative of the Global Group which is primarily into real estate and trading, will launch its institute in July 2009.
The management institute will be located in Delhi and Gurgaon, offering internationally recognised Bachelors of Business Administration and Masters of Business Administration education.
Bates 141 will be involved in marketing consulting, online promotion and advertising, events and exhibitions, call centre service and out of home activation.
Commenting on the win, Jayanto Banerjee, executive Vice President, Bates 141 said, "Global Schools has ambitious plans of expanding their network across the country. They have a nice campus with state of the art facilities. We are in the process of developing truly and thoroughly integrated communication across all touch points."