| When contacted Subhash Kamath, chief executive, BDE, declined to comment on the development. However, he confirmed that Bates' pitch was appreciated and the results were expected in the following week. However, sources close to the development said the agency, owned by the WPP Group, has bagged the deal. |
| According to the earlier reports, Virgin Mobile, owned by British entrepreneur Richard Branson, and Tata Teleservices were joining hands to launch Virgin in India. |
| Tata Teleservices, which operates a cellular business under the brand name of Tata Indicom, has more than 13 million customers. Virgin Mobile, is also expected to lend its marketing expertise to the venture. |
| This tie-up offers the UK company an opportunity to enter the India's burgeoning mobile phone market. The British billionaire's company already has a presence in the country through Virgin Atlantic airline, Virgin Comics and a technical tie-up with Hindustan Times' FM radio. |
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