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BCG roped in for India Brand Equity push

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Our Bureau Kolkata
Last Updated : Jan 28 2013 | 2:33 AM IST
 IBEF, formed by the government with a corpus of Rs 100 crore, was passed on to CII for its management which at present is engaged in evolving a strategy for promoting the country abroad.

 

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First Published: Nov 28 2003 | 12:00 AM IST

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