Enterprise mobile product startup Nivaata Systems has raised an undisclosed amount of funding from existing investor Blume Ventures and new investor Ajay Malhotra of Dubai-based VAMM Capital.
According to sources, the round also saw investments from Naresh Malhotra, director of Modern Family Doctor and former chief executive officer of Cafe Coffee Day.
While the funding amount was not disclosed, industry sources said Blume Ventures typically invests $50,000 - $2,00,000.
Location-based services are mobile services that combine information about a physical location with online connectivity and business case based back-end analytics.
"The funds will be instrumental for us as we continue to invest in our infrastructure, people, verticalised products and customer acquisition in order to further fuel our growth,'' said Sriram Kanan chief executive officer and founder of Nivaata Systems.
"We're happy with the rate at which Kanan and his team have improved upon Nivaata's business model, enabling more and more enterprises to automate, analyse and optimise key business areas such as sales force effectiveness, transport automation, asset monitoring, logistics, distribution & planning said" said Karthik Reddy, managing partner at Blume Ventures.
According to sources, the round also saw investments from Naresh Malhotra, director of Modern Family Doctor and former chief executive officer of Cafe Coffee Day.
While the funding amount was not disclosed, industry sources said Blume Ventures typically invests $50,000 - $2,00,000.
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Nivaata Systems has a flagship product called Verayu, which s a location intelligence platform where location aware business applications can be rapidly built and deployed. Verayu's application program interfaces (API) allow third-party application developers to leverage Nivaata's IP in the areas of location acquisition.
Location-based services are mobile services that combine information about a physical location with online connectivity and business case based back-end analytics.
"The funds will be instrumental for us as we continue to invest in our infrastructure, people, verticalised products and customer acquisition in order to further fuel our growth,'' said Sriram Kanan chief executive officer and founder of Nivaata Systems.
"We're happy with the rate at which Kanan and his team have improved upon Nivaata's business model, enabling more and more enterprises to automate, analyse and optimise key business areas such as sales force effectiveness, transport automation, asset monitoring, logistics, distribution & planning said" said Karthik Reddy, managing partner at Blume Ventures.