 "Best News Company appoints AidemVentures for media sales")
Best News Company, which operatesregional news channels in UP and Rajasthan, has handed over itsnational media sales duties for its channels Buland Samachar Plus and Samachar Plus to Aidem Ventures.
Best News Company entered Uttar Pradesh& Uttarakhand in June 2012 and Rajasthan in August 2013 and is now planning to launch four more news channels in order to expand itsreach across the Hindi speaking market.
Shashank Bansal,director - Best News Company said, "The channels are rapidlypicking up pace in their respective markets and we are confident thatthe media representation capabilities of the Aidem team will put the channels on the fast-track to achieving their revenue potential. The team exemplifies relationship-driven sales. Industry colleagues acknowledge that Aidem represents their Media Owners passionately andhave built a strong network base nationally. "
"While marketers and agency partners continue to increase their focus on improving SOV's across specific markets, Aidem will consolidate and offer solutions across both Hindispeaking and other language markets. We will also work with brands tocreate opportunities to leverage by offering customized content solutions" added Alok Rakshit, Business Head - Regional Channels, Aidem Ventures.