"Customers are at the very core of everything we do and delivering a compelling experience for them is our foremost priority. Mobile data traffic is soaring in India and users are switching from slower 2G connections to 3G and superior 4G," Bharti Airtel CEO (Assam and NE) Saurabh Goel said.
"We are launching our 4G services in Itanagar today, looking at the demand for high speed data in the region. Customers will now enjoy blazing Airtel 4G speed across a range of devices," he added.
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Prior to that, Airtel had successfully conducted trials of its 4G services in select cities and leveraged feedback from customers towards strengthening its service experience, the release said.