Bharti Airtel, which has recently launched its DTH services Airtel Digital TV, has entered into a partnership with IT major Infosys Technology to provide superior interactive applications to its customers.
As per the agreement Infosys would provide a suite of its products including devices, application servers and interactive applications which would provide enhanced digital experience to Bharti's DTH customer, said the company in a release.
Bharti further claimed that by using these applications, TV viewers of the country would first time be able to access path breaking services such as their local city information, Internet surfing and could even get personalised stock informations.
Speaking on this occasion Bharti Airtel President, Telemedia Services, Atul Bindal said: "Through this partnership with Infosys, Airtel aims to revolutionise the TV viewing experience of the country."
While Infosys Chief Operating Officer S D Shibulal said availability of these services in the Indian markets is a significant milestone.
"This is transformation of the idiot box into a smart box," said Shibulal.