Bharti Walmart Private Limited, the joint venture between Bharti Enterprises and Walmart Stores Inc for wholesale cash and carry and back-end supply chain management operations, today opened its Agricultural Co-operative Centre in Sirhind (Punjab) near Chandigarh.
According to a press communication released by the company, the Agricultural Co-operative Centre aims to build a robust aggregating, handling, packaging and delivery system of fresh produce to Best Price and Bharti Retail’s Easyday stores.
This initiative is part of Bharti Walmart’s Direct Farm Program in partnership with 100 small and marginal farmers near Ludhiana, Punjab. The farmers will be paid for their produce within 24-hours post delivery. All legalities including APMC tax will be fully complied with.
The centre will provide farmers with expert advice on crop planning and management, further strengthening Bharti Walmart’s initiative to support farmers and small manufacturers who have limited infrastructure and distribution strength.
The benefits accrued from minimised wastage of fresh food and vegetables will be passed on to customers in the form of fresh and consistent quality produce at low prices.